Glass Technology Services, based in Sheffield, South Yorkshire, today launch a fresh new look after a rebranding exercise.
The rebrand marks 20 years since the launch of the former branding and reflects both the expanding nature of work and type of clients that the business supports today - with significant growth across the high tech, food, drinks and spirits and pharmaceutical sectors. The addition of the ‘experts in glass’ strap line reflects the laboratory’s position as the leading provider of specialist glass analysis, testing and consultancy support to their global client base.
Operations Director Gareth Jones oversaw the process and believes the brand refresh continues the organisation’s focus on the future.
“Since our foundation we’ve continually evolved and adapted to give our customers the best possible analysis, advice and overall experience we can.
“Now we have a strong, fresh identity to reflect the breadth of exceptional work, capabilities and support provided by our technical experts.”
The new branding, developed by local Barnsley design agency awesome., continues a strategic investment programme across the company. The ongoing investments have already seen the expansion of their consultancy division, a refreshed training programme, commissioning of new plant and analytical equipment expanding capabilities and capacity, a continued focus on skills and training with academic, vocational and knowledge exchange programmes.
New systems, processes and structuring have been implemented alongside all of these changes to deliver customers the best possible experience and deliver the solutions they require.
The ethos of continual improvement at the accredited laboratory can be clearly felt when speaking with their customers – a recent survey indicated 94% of customers were either satisfied or very satisfied with the service received, while 96% would recommend Glass Technology Services.
In developing the new brand, Glass Technology Services held a series of internal workshops with staff to establish clear company values, vision and image. The design agency shadowed operations to understand company culture and the incredible passion of staff in order to inspire their design principals. Further consultation and feedback with both established clients and internal staff helped to steer the final design in order to reach the fresh look launched today.
As part of this launch the experts in glass developed a number of unique tools, which will be circulated to clients. These include a periodic table for those working with glass - identifying key glass-making elements and their function, while other posters clarify terminology for different glass products - including glass drinks packaging, moulded and tubular pharmaceutical vials.
Glass Technology Services Ltd provides analysis, consultancy, testing and research and development support to all parts of the glass supply chain – from raw materials to the end consumer. The experts in glass pride themselves on their reputation, confidentiality and impartiality and are accredited to ISO 9001 and ISO/IEC 17025 standards.
