[Markets] Legislation And Regulation Shape Danish Drinks Market

In most markets, climate and culture are generally the key determinants of beverage consumption and behaviour. To a degree this is, of course, true in Denmark, but there is one other very influential factor in Danish refreshment habits: the government. The hands-on approach of the Danish Government has helped to shape the direction of the soft drinks market and given Danish soft drinks operators an interesting ride over the last decade, as explained in this paper.