Glass Packaging - Has It Got The Bottle?

Leading global beverage research consultants Canadean takes a look at the bigger picture for glass packaging and uses its new investigative "Wisdom" database to assess the future prospects for glass in the European soft drinks marketplace. The article looks at the history of the glass bottle, the impact of PET, how consumers perceive quality and taste from glass and concludes that although the share of glass in Europe may fall, glass will always play a very visible part in the soft drinks packaging mix, and tighter EU packaging legislation may even result in share rising in the short term.