Enhancing The Absolut Brand Vision

Having grown rapidly in recent years to become one of Europe's largest glass container manufacturers, Ardagh Glass is known globally for excellence in glass manufacture. In this article, Phil Maitland reviews the role of glass packaging decoration for one of the world's most iconic premium spirits brands, Absolut.

Author
P Maitland
Origin
Ferro, Germany
Journal Title
Glass Worldwide March-April 2011 S19
Sector
Container glass
Class
C 4370

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Enhancing The Absolut Brand Vision
Glass Worldwide March-April 2011 S19
C 4370
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