[Counterfeiting] There Are Many Ways To Outfox The Counterfeiter

The focus and technical capabilities of counterfeiters around the world continue to expand. Fake goods are now the biggest global brand, said to be worth around US$ 650BN (an estimated 5-7% of world trade), and growing exponentially. The biggest geographical source is said to be China, where fake goods are claimed to represent 8% of GDP. In this article, the author outlines some market drivers and opportunities to outfox the counterfeiter.