Consumers Show A Clear Preference For Glass Packaging

Celebrating tradition has been in the news recently. The royal wedding gave Britain the chance to show the world why, when it comes to putting on an old-fashioned pomp and circumstance event, we are in a league of our own. And, across the pond, Coca-Cola and Heinz have been making the most of their own historic credentials to mark key anniversaries of their most famous creations: Ketchup and a bottle of Coca-Cola. Interestingly, both of these iconic brands chose to celebrate their status as modern thriving businesses with the very thing that begun their road to success - the product packed in its original glass bottle. Noel Geoffroy, vice-president of Heinz Brands said: "Consumers still associate Heinz Ketchup with our iconic glass bottle and routinely ask where they can find them. In response to that demand, and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited-edition design that gives a nod to the product's 135-year history."

Author
R Cocking
Origin
British Glass
Journal Title
Mrw 10 June 2011 11
Sector
Packaging Abstracts
Class
PA 829

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Consumers Show A Clear Preference For Glass Packaging
Mrw 10 June 2011 11
PA 829
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