Zagorka From Heineken

Siebert Head has created a new "contemporary and elegant" look for Bulgarian beer Zagorka. The design agency's brand identity for Zagorka includes a new typeface and a new bottle shape with a longer neck and height, an embossed sign on the broad, rounded shoulder, and a tapered body raised from the base. However, the agency has retained the brand's distinctive white, green and red colours. The returnable bottle is much lighter than its predecessor and is said to achieve major savings in glass and energy costs on a production run of over 20M bottles.