Wyborowa Exquisite Redesigned

Originally launched internationally as Wyborowa Single Estate, this super-premium vodka has been re styled as Wyborowa Exquisite for the UK market. The spirit is distilled from a single variety of rye grown on one estate near the village of Turew, in western Poland. Architect Frank Gehry - the controversial designer of Bilbao's Guggenheim museum & the Walt Disney Concert Hall in Los Angeles, created the brand's twisted bottle shape. The vodka is being targeted at "the UK's most sophisticated bars and restaurants" by brand owner Pernod Ricard.

Author
Un-named
Origin
Unknown
Journal Title
Drinks Internaitonal January 2007 18
Sector
Packaging Abstracts
Class
PA 121

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Wyborowa Exquisite Redesigned
Drinks Internaitonal January 2007 18
PA 121
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