The generic body responsible for Provence wines is to make a big push in the UK market and intends to double its market share within 2 years. Nathalie Chassard, marketing manager for the Conseil Interprofessional des Vins de Provence, said the organisation would be investing in an attempt to increase its annual sales of 500,000/bottles in the UK. It has also commissioned Wine Intelligence to conduct research on UK consumers.
Origin
Unknown
Journal Title
Harpers 23 March 2007 3
Sector
Container glass
Class
C 3283