A drinks industry veteran is targeting "savvy, female 20-somethings" with Carnaby Brown a new range of blended wine and perry. Aisling Young, former global brand director for Chivas Regal whisky, said she was in negotiations with the multiples regarding listings and that the lightly sparkling drink was likely to roll out nationally in May. The 5.5% abv line-up comprises a white variant with melon and muscat grape, and a rosé variant with hints of strawberry and watermelon.
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www.Thegrocer.co.uk/Articles.Aspx?Page=Articles&Id=208778
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Packaging Abstracts
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PA 604