According to Euromonitor, the future for wine packaging is positive. By 2018, global retail demand is set to rise by 2% CAGR to reach 20BN units. However, the industry is going through rather revealing changes. While glass bottles are finding a new lease of life among developing regions, the "Old World" is making way to alternative packaging, with PET bottles and bag in box making wine suitable for less conventional occasions, such as on the go and the outdoors. However, demand for wine packaging is on the rise, globally. Over 2013, retail volume sales of wine packaging grew by a 1% CAGR to 26BN/units. Wine packaging also remains rather concentrated in format, with still light grape wine and the ubiquitous 750ml glass bottle with a cork representing the bulk of volumes. Red, white and rose wine, together hold a share of 70% global packaging volume (83% for glass packaging); characteristics which come to a great extent from the traditions of wine production and consumption in the Old World. Western Europe still accounts for 41% of global wine packaging sales in 2013. This homogeneity in the market for wine packaging and closures is not expected to change in any drastic manner through to 2018; yet there are some areas of diversification in evidence. This report comments that in the near future, wine packaging will find the bulk of its global growth potential in Asia Pacific. This region is expected to generate some 1.9BN additional units through 2013-18. For more information, please visit: www.euromonitor.com/packaging
