Wine By Design: Rockware'S New Approach To Bottle Design To Add Brand Equity

A survey by wine exhibition organiser, Vinexpo, has revealed that the UK's wine drinkers are becoming more discerning and that there has been a significant increase in demand for wines costing between £7.50-£9.50. these findings have encouraged Rockware Glass to develop several designs that demonstrate how brand equity can be gained by representing the quality of a wine brand through its packaging. Rockware Glass has combined original research with the most modern computer assisted design and modelling techniques in order to accelerate new product and brand development. A design exercise room has also been installed for the company to expand its design facility.