Westons Cider is demonstrating its ability to innovate, with the launch of a rasberry-flavoured cider called Kiss. The 2.8abv drink, bottled in glass, is a blend of Herefordshire medium dry cider that has been traditionally matured in old oak vats combined with raspberry juice to create what the company refers to as a "rose" cider. Kiss will retail at £1.99 for a 500ml bottle and is aimed mainly at women aged between 23-35.
Origin
Unknown
Journal Title
The Grocer 29 July 2006 75
Sector
Packaging Abstracts
Class
PA 20