Encona has launched its hottest-ever SKU in time for the barbecue season. The first 100 bottles were sold via its Facebook page before the official launch. "Fans have been clamouring for us to take the heat to a new level," said brand manager Giuseppe Vullo. "We have responded with a distinctive, spicy sauce featuring some of the hottest peppers, including Jolokia and Scotch Bonnet." Packaged in a distinctive clear glass bottle, the sauce retails at £1.59.
Origin
Unknown
Journal Title
The Grocer 31 March 2012 52
Sector
Packaging Abstracts
Class
PA 905