Global vodka volumes will continue to shrunk int he coming years. While the prognosis for vodka excluding low-price and value products is much more positive than for the category overall, even here growth is set to decelerate - with a forecast 2018-22 CAGR of +1.7%, compared to the +2.3% figure recorded between 2013-17. Total market losses will be largely caused by continued heavy declines in traditional vodka-drinking nations, according to Global Vodka Insights 2018 report, with Russia forecast to haemorrhage more than 30mm cases to 2022 and Ukraine and other CIS countries set to fall. The US continues to dominate, accounting for over half of global volumes. The most dynamic growth is reserved for relatively small and immature markets, such as Argentina and South Africa, with Brazil, Italy, Romania and Greece also poised to expand quickly. The UK, Australia, Ireland and Sweden are expected to decline, impacted by the popularity of brown spirits, and the rise of gin.
