Versatility Drives Demand

The seemingly limitless opportunities provided by glass deliver the power to build product recognition and boost sales. 21st-century impostors may well have eroded some market sectors, but the spirits market continues to break records for new product development. According to O-I, UK spirits production, whether in whisky, white spirits or ready to drinks, shows a voracious appetite for new pack developments in glass. O-I has recently been involved with significant re-launches for major brands including The Famous Grouse and The Glenlivet. Rexam Glass have applied pressure-sensitive labels on limited edition packs for Interbrew's Dommelsch Jonge Bok.