Verallia Becomes Part Of Molecola Certified Supply Chain

Verallia recently unveiled the glass bottle developed for the first 100% Italian cola beverage. The mission assigned to Verallia was to translate and apply a design concept to glass to create a new icon for Italy. This was done by emphasising the elegance of the bottle, through its sinuous shape, modelled on the curves of Italian cinema's 1950s divas. The bottle is even named after the measurements of these post-war divas - Molecola 90-60-90. The bottles is also made of special textured glass developed to highlight the "tailored" architecture of the product.