Seattle-based Jones Soda Co has signed a deal with Walmart for its premium quirky sodas (the bulk of which is packaged in clear glass bottles) to be listed in around 3800 US Walmart stores throughout the US. Walmart authorisation was granted following a successful test in 750 stores. The deal increases Jones' total retail outlet distribution by nearly 10% and will make the product easily accessible to millions of new consumers. "The primary complaint though our customer feedback service is that people can't find Jones Soda near then," said Jones CEI William Meissner.
Origin
Unknown
Journal Title
Soft Drinks International August 2010 19
Sector
Packaging Abstracts
Class
PA 696