Fizzy Lizzy, a New York City-based company, has announced a complete re-branding of its sparkling juice line with a new logo and graphics for its glass packaging, as well as its website. The revised look is clean, simple and fun, and represents a marked shift from its previous identity, which was quite busy. "We loved our former design but it proved inconsistent with our brand attributes as well as difficult for consumers to read," Liz Morrill, Founder & President of Fizzy Lizzy said. "It also failed to prominently display our high juice content, lack of added sugars & industry awards, which are the very things that make Fizzy Lizzy distinct." The company launched a contents on the design website, TheDieline.com, ultimately choosing Brooklyn-based designer Jesse Kirsch, as the winner. To see the bottle, please visit: www.fizzylizzy.com/
