Coca-Cola North America & Belgian chocolate producer Godiva Chocolatier are launching a line of premium luxury beverages called Godiva Belgian Blends. The new Godiva Belgian Blends are described as "a revitalising experience, more decadent than just plain coffee." The beverages come in 3 flavours, Dark Chocolate Mocha, Milk Chocolate Mocha & French Vanilla Latte, & will be packaged in 9.5 fl. oz. glass bottles, available as singles or in packs of 4. The drinks are to be sold in convenience stores, supermarkets & other retailers. There will be a phased launch & an advertising campaign is being created. "This is a great opportunity for us to extend our strong portfolio of licensed products by combining the world's leading premium chocolate brand with the beverage marketing expertise & distribution capabilities of Coca-Cola North America," said J Goldman, president of Godiva Chocolatier. Worldwide. Don Knauss, president and chief operating officer of Coca-Cola North America, added: "Collaborating with Godiva on a beverage line like this is a great opportunity for Coca-Cola North America, and builds upon the reputation of both companies for high quality, consumer-preferred products."
