SABMiller's Romanian business has become the first beverage firm to commercially adopt Cognifex's LED technology that illuminates packaging, labels or logos. Ursus Breweries has used the Surrey-based firm's LightPad LED technology to illuminate 330ml beer bottles for a series of launch parties. The LightPad LED products allow the contents of standard glass or plastic bottles to be illuminated using tiny electronic devices that are attached to the outside of the packs or in the recess in the base of a standard beer bottle. The illumination effects can be in many colours, made time variable, and activated in a variety of ways. For example, bar staff could manually remove an insulating pull tape or depress a switch on the bottle base, or the LEDs could be motion-activated when a spirits bottle is picked up to mix a cocktail. See: www.cognifex.com/
