Diet Coke has been giving away a nail varnish exclusively created by Nails Inc when consumers purchase two 500ml bottles of diet Coke in selected Boosts stores nationwide. The promotion ends 30 June. There are four colours which make up the diet Coke "City Collection," inspired by the four fashion capitals of the world, New York, London, Milan and Paris. London is a trendy nude colour, inspired by Brit passion for cool fashion. Paris is deep purple, a tribute to the most romantic city in the world. Milan is a fiery Italian red and New York a vibrant fuschia pink, inspired by the attitude of the city that never sleeps.
Origin
Unknown
Journal Title
Soft Drinks International June 2010 32
Sector
Packaging Abstracts
Class
PA 649