One of the uber-premium vodkas that came onto the scene mid-2005 is U'luvka Vodka. Distilled in Poland, it is a recreation of the legendary vodka served to royalty in the 16th century as an imperial elixir. Its unique glass packaging reinforces the brand's mythical values, looking like some peculiar potion. The symbol on the front of the bottle is like a sign from a rune stone which also adds to the spiritual properties. Like it or not, the packaging really creates a point of difference and has won several awards for its innovation.
Origin
Unknown
Journal Title
Drinks International March 2007 20
Sector
Packaging Abstracts
Class
PA 143