It was reported 9 May 2017 that FEVE, the European Container Glass Federation, and communications agency Weber Shandwick have won the 2017 International & European Association Award for Best Social Media Campaign – for the pan-European Friends of Glass ‘Endless Lives of Glass’ campaign which ran in 11 countries last year. This is the second year running that Friends of Glass has won this prize, having previously been awarded the same accolade for its ‘Taste of Europe’ campaign. Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said: “We are delighted with this level of recognition for our Friends of Glass campaign. Winning this prize for a second year running is testament to the work our national and central teams do to drive awareness of the positive and sustainable benefits of glass packaging. Glass is endlessly recyclable, giving it endless lives – and who better to tell this story than the glass itself!”
