Turning Pink

Over the years, Bottlegreen has been supporting Breast Cancer Awareness Month with local fund-raising activities. However, this year, the company has decided to step things up and team up with Breakthrough Breast Cancer as one of the charity's principle sponsors. In this regard the Pomegranate and Elderflower cordial and sparkling presse range will be turned pink and renamed "Bottlepink." 50,000 glass bottles of Bottlepink cordial and 61,000 bottles of Bottlepink sparkling press will be produced and available to the public in Sainsbury's; Tesco; Waitrose; Morrisons and Budgens from 15 September to 15 November 2010. 10% of the retail price will be donated to the charity.

Author
Un-named
Origin
Unknown
Journal Title
Soft Drinks International August 2010
Sector
Packaging Abstracts
Class
PA 697

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Turning Pink
Soft Drinks International August 2010
PA 697
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