Tesco has started stocking a new lighter-weight champagne bottle as it pledged to cut the weight of all its champagne bottles in the coming years. The supermarket giant began selling its exclusive De Vallois champagne in a 830g bottle that is around 7% lighter than the standard version in December 2011. De Vallois' new bottle is the result of an initiative led by the champagne industry body CIVC.
Origin
Unknown
Journal Title
Packaging News January 2012 4
Sector
Packaging Abstracts
Class
PA 899