Tesco is adding 75 new products to its beer & cider range to cash in on the growing interest in speciality & premium beers. The retail giant said that the biggest changes would apply to its world & speciality beer ranges, with the introduction of 40 new lines. Tesco said it would discontinue lines such as 12-can packs of Skol, Grolsch & Fosters Lager & 4-bottle packs of Foster's Ice Beer, replacing these with the new Foster's Twist & Grolsch swing top bottles. Changes to the beer ranges also reflect current consumer trends for low-alcohol beers & those with different flavour profiles. It has dedicated more space to successful lager brands, such as Budweiser & Beck's now extending into the growing standard 4% abv lager sector with Bud Silver & Beck's Vier. Lower-alcohol Cobra No Alcohol & Bitburger brands & citrus Beck's Green Lemon also join the band.
