Tattinger Unveil New Packaging

Taittinger unveiled its new packaging that has a clear, strong, family look across the whole range to improve visibility, express brand positioning and reflect the values of the brand at the London International Wine Fair (LIWF) in May. The LIWF also marked the UK debut of the new vintage Taittinger 2004, as well as a new half-bottle format for the NV style, complete with a "half-bottle ice bucket" and special gift packaging.