A new generation of functional beverages is now possible. Consumers increasingly choose healthy food and drink options as they take greater care of their wellbeing. A new, cereal-based ingredient could enable manufacturers to deliver a valuable health benefit in beverages. A clinically proven health benefit is one of the strongest value elements in the functional beverage market, and one of the most pressing global health concerns today is high cholesterol, which in turn is linked with cardiovascular diesease. Traditionally, a cholesterol lowering benefit has been difficult to deliver in non-dairy beverages. However, Cargill's barley betafiber ingredient "Barliv" has overcome previous limitations to usher in a new generation of beverage & food products that can deliver this benefit without compromising expectations of appearance, taste & aroma.
