Tanqueray'S Art Deco Cage Holds Fruit After Bottle Used

Almost a century old, yet effortlessly contemporary to this day, the Art Deco movement of 1920s Paris inspired the original bottle for Tanqueray No Ten, as well as an equally classy limited-edition "cage." Created to make the bottle a gift pack Christmas 2016, the cage was designed with more than arty aesthetics in mind. It also doubles up as an upright fruit bowl for essential accompaniments like lemons and limes once the contents of the bottle have been mixed into martinis. According to Diageo, "consumers continue to show willingness to pay more for something special" and this "intricately designed" bottle cage was crafted to reflect Tanqueray's own super-premium credentials. To read more, please visit the above-mentioned website.

Author
Un-named
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Journal Title
www.Thegrocer.co.uk/Buying-And-Supplying/Marketing/10-Packaging-Innovations-Of-2017/558691.Article
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Packaging Abstracts
Class
PA 1469

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Tanqueray'S Art Deco Cage Holds Fruit After Bottle Used
www.Thegrocer.co.uk/Buying-And-Supplying/Marketing/10-Packaging-Innovations-Of-2017/558691.Article
PA 1469
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