Taking Crazy Ed'S Chili Beer Challenge

A new beer, bottled in glass, is selling itself with the unusual claim that most who sample it can't stand a second sip! Crazy Ed's Chili Beer, which contains a whole serano chilli pepper, is being launched in the UK off-trade by importer Pierhead Purchasing. Director of imported beers Michael Cook, said the newcomer would spice up Pierhead's portfolio and he anticipated that its innovation, design and quirky sense of fun would give it great success in the off-trade and grocery sector.