Tactile Jameson Bottle

Pernod Ricard's new Jameson bottle targets bartenders as well as consumers. The "heel" of the new glass bottle, which is set for global release March 2019, has been reshaped to be larger than the rest of the packaging, making it more tactile, Pernod said. The base also features a new embossed "eyebrow" label. The bottle's easy-to-pour neck remains in place on advice from consumers and bartenders.