A global research study commissioned by O-I suggests a discrepancy between product preference & the availability of glass packaging for food & beverages. The study, conducted by strategic branding company Siegel+Gale, polled over 2900 consumers in 9 countries about their preferences regarding food & beverage packaging. Echoing the results of a similar study by FEVE, the study found preference for glass packaging strong: 93.5% favouring it for wine bottles; 66% for non-alcoholic beverage bottles. The participating worldwide consumers rated glass as superior to other packaging materials on five factors: Purity, safety, quality, versatility and recyclability. OI's Chief Communications Officer Carol Gee said: "We were very pleased to discover what the data shows. If given a choice, consumers will choose a product in glass first vs a product in another type of packaging."
