More than half of UK consumers want food and drink in glass packaging, preferring its higher recyclability compared to other packaging materials, according to new research. They reveal the evolution of consumers’ perception towards the use of glass packaging across 11 European countries from 2008 through to 2017. 54% of participant stated that they would use glass because of its higher recyclability compared to other packaging materials, and 64% saw glass as the most environmentally friendly packaging material. Consumers are also paying more attention to food safety, according to the research, with 41% of consumers now saying they worry about food safety (5% more than in 2014). The research revealed a prime food safety worry is chemicals and microorganisms leaching into food or the environment from packaging – 60% of respondents said this is a cause for concern for them. Nick Kirk, technical director at British Glass said the research showed that many people are aware of the environmental reasons for buying and using glass. “Glass is 100% and endlessly recyclable and therefore ideal for those seeking a more sustainable lifestyle. Used glass isn’t waste, but actually a resource that can be re-used time and time again without loss of quality. It’s clear from the survey findings that there is concern amongst consumers about how food is packaged and preserved.”
