Strongbow Citrus Edge

Strongbow has turned to Bulletproof to create the packs for the brand's latest launch, Citrus Edge. Bulletproof was tasked with creating a "modern, yet masculine design" for a new generation of cider drinkers. The agency opted for a refreshing silver colour palette with flashes of vibrant yellow and lime to cue the citrus flavour. Kate Whitehead, Strongbow UK brand manager said: "It was a big step to move away from Strongbow's iconic black packaging, but an important move to get consumers to reappraise the brand."