Stella Gets Cider Extension

Stella Artois Cidre at 4.5%ABV has been launched in the UK to "widen the footprint of the Stella Artois superior premium drinking experience." Produced in Belgium, it is available in 568ml glass bottles and 440ml cans. A-B InBev UK boss Stuart Macfarlane says Stella Cidre can be the "Flywheel for cider category growth."

Author
Un-named
Origin
Unknown
Journal Title
Brewer & Distiller March 2011 7
Sector
Packaging Abstracts
Class
PA 812

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Stella Gets Cider Extension
Brewer & Distiller March 2011 7
PA 812
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