Stella Artois has unveiled a new lightweight bottle with a limited edition label as part of an initiative to improve its environmental performance. The company has reduced the weight of its 284ml bottle by 7%. Around 250M bottles are sold in the format each year. A limited-edition label has been created for the new packs and the launch is supported by an on-pack promotion. "We are very pleased to be introducing the new lightweight bottle," said Marketing Director for Western Europe Adam Oakley. "As a pioneering brand, Stella Artois cares about doing the right thing for the environment, and this is another way in which we are taking small steps to improve our environmental performance." Stella Artois glass bottles are manufactured by Ardagh Glass, Quinn Glass and O-I.
