Spirits Prices Soar - And Not Just At Pernod Ricard

Vodka, rum, gin and whiskey prices are surging in the supermarkets - with the price of vodka up 5% on average compared with 2016, and some brands subject to double-digit price hikes, according to exclusive research by The Grocer. Major brewers announced January they were increasing their on-trade wholesale prices citing "significant" cost challenges, but have remained tightlipped on price negotiations with retailers, however, sources say Tesco's brutal axing of Heineken brands was driven by the Dutch suppliers attempt to push through "outrageous" price increases justified by the post-Brexit exchange rate.