Rexam Glass is using a high quality specialist ink for labelling its latest bottle design. The company has used the ink, which shines when exposed to halogen lighting, to decorate the bottles it is producing for a new brand of alcoholic drink. FROC (Fine Ready Original Cooler) is a malt-based drink flavoured with lime or lime and rum, and is aimed at 20-35 year olds. It has been launched in Denmark. Rexam is producing 33cl bottles for the drink, applying pressure-sensitive clear labels to them to vie the bottles the appearance of screenprinting.
Origin
Unknown
Journal Title
Glass Oct/03 266
Sector
Container glass
Class
C 2137