A lower carbon footprint, keenly cost competitive in production, and providing huge savings in distribution and retailing are some of the compelling reasons why Mondipak Atlantis (MPA) is taking on the wine market with its RAPPET bottles, aiming to achieve a sizeable share in a packaging segment which traditionally has been dominated by glass. According to MPA, it has also succeeded to give its multi-layer PET bottles the same "transparency and aesthetic appeal" as glass. The move has convinced one of the Western Cape's most esteemed wine estates, Backsberg near Paarl, which has become the first South African winery to bottle certified wine in these PET bottles. MPA sales manager, Louis Moodie, says the new product's market acceptance is gaining momentum because the bottles weigh considerably less and take up less space than glass bottles, weighing around 50g. The company also claim that the PET bottles are fully recyclable.
