Sony has launched its new FD Trinitron Wega, the first flat-screen TV set using cathode-ray tube technology. Used in a TV set, an electron gun in the CRT emits electrons, scanning the TV screen from left to right rapidly, and forming images on the screen. According to industry experts, the flat screen, similar to computer monitors, gives better picture quality. The new TV screen is flat both vertically and horizontally, living up to its "So flat you can't belive it" motto. "It allows viewers to get pictures in their most natural state," said MD, K Nakai of Sony Singapore, where the new product has just made its Asian debut, as well as in Hong Kong. The company says the new set ensures that viewers are not distracted by reflection from the screen. It also allows text and graphics from the Internet to be received clearly. Prices are expected to start at US$2,199.