Snow Leopard

A relatively new arrival to the luxury vodka scene is Snow Leopard, brainchild of Stephen Sparrow, a former global director of Allied Domecq. Snow Leopard, packaged in a stylish glass bottle, was launched May 2006 with a marketing strategy aimed at attracting sophisticated consumers through its stylish packaging, selected sponsorship and crucially, word of mouth. So high-profile events with designers such as Stella McCartney and exclusive "Cocktails and Corsets" evenings at Agent Provocateur, plus appearances at a range of exclusive parties are currently spreading the world amongst the fashionistas. 15% of Snow Leopard profits are donated to the Snow Leopard Trust, a conservation charity set up to protect the real animal in the wild.