Developed especially for the holiday season, Hpnotiq Sparkle has the same colour and taste as the original Hpnotic but is infused with bubbles to create a festive cocktail. Sleeves provided an effective means of establishing a stylish image for the new variant within the required timescales, while maintaining and reflecting the same premium positioning for the brand. The technically-challenging sleeve design features an opaque white base to provide a strong background for the Hpnotiq Sparkle branding against the blue drink. The remainder of the sleeve uses clear film incorporating a silver hologram effect to convey the sparkling festive nature of the drink while enabling its familiar blue colour to be clearly visible to retain consumer recognition and loyalty. For more information, please visit: www.ccl-label.com/decorativesleeves
