Over the last few years the British approach to beer has changed. while pubs and stores are still flowing with the big brand names, micro breweries have gained a foothold in the market. The craft beer segment is understood to be worth around £500M and if you take a quick glance at hte beer aisles, you can see that micro-breweries are making their mark as the UK is fast becoming a nation of beer connoisseurs. One Scottish brewery, the Isle of Sky Brewing Company, felt that a reinvigorated look could help raise its profile in store.
Origin
Unknown
Journal Title
Packaging News May 2014 16
Sector
Packaging Abstracts
Class
PA 1043