Whether it be the variety of grape, winemaking methods or types of consumption, wine is in the throes of globalization. At a time when this traditional culture is being exported all over the world, it is up to marketing to differentiate the offer. In answer to this challenge, the "Sleever" has become a decisive component of wine growers' packaging strategy. The latest Sleever International innovation, the "Glassleeve," addresses the problems of mass distribution of products in glass bottles, guaranteeing, the French firm say, the inalterability of the decoration, despite a wide variety of external factors such as shock; scratches; rubbing; climatic changes etc, & providing all the advantages of the new Sleever, thanks to a combination of a new materials & a new transformation technology.
