Shloer Celebration - Pink Bubbly

SHS Drinks relaunched its Shloer portfolio recently, reformulated to avoid the impending soft drinks levy. All eight variants in the original, Fruit Fusions and Celebration ranges rolled out in May with no added sugar, sweetened instead by extra fruit juice. The drinks were also given a fresh look, with the prosecco-style SKUs in the two-strong Celebration lineup given matte black foil seals. The aesthetic overhaul was to attract younger shoppers to the thriving adult soft drinks market in which Schloer is a leading brand.