Freixenet, the Spanish Cava, now has sales of over 100M bottles/year and is the number one sparkling wine in the world. It has achieved this enviable position through an immensely intelligent marketing strategy that has borrowed the lifestyle associated with Champagne and applied it to sparkling wine. Freixenet is running TV, print and outdoor ads in close to 100 countries across the globe. Freixenet advertising is geared to its image in local markets. In the huge German market, it is sold on price, while in the more nascent market of Japan, it is aimed at younger women. In its home market, Spain, its no-holds-barred and the annual Christmas ad campaign has achieved legendary status, eagerly anticipated as a crucial part of the festive celebrations. Big international names have been associated with it, such as Demi Moore, Sharon Stone & Penelope Cruz.
