UK-based Bottlegreen Drinks Co has introduced the second phase of its rebranding strategy, which sees its portfolio of lightly sparkling presse drinks packaged in a new contemporary bottle design. At the same time, Bottlegreen is changing the size of its individual 250ml bottle to a larger 275ml format in a bid to drive its presence within the impulse & food service sector. "Pubs, bar-chains & restaurants are increasingly looking to appeal to those consumers who demand a more sophisticated soft drink as a wine alternative. We are confident that the new 275ml glass bottle size will cater to these markets as they can be sold in individual servings & will be available in our stylish & iconic conical bottle shape, which will appeal to discerning consumers."
