Seasonal Beer Range - Co-Op And Robinsons Join Forces To Launch A Series Of Seasonal Brews

Brewed to reflect the change in seasons, the new Co-op own brand beers will launch with Winter Ruby Ale, 500ml and will be on shelf under the Summer Pale Ale is launched in March 2020. In a market first, the Co-op buying team worked closely with Robinsons' Head Brewer, Martyn Weeks, to launch a rotating range of own label beer styles, designed to complement different seasons throughout the year.

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Journal Title
Ibp October 2019 20
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PA 1629

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Seasonal Beer Range - Co-Op And Robinsons Join Forces To Launch A Series Of Seasonal Brews
Ibp October 2019 20
PA 1629
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