Brewed to reflect the change in seasons, the new Co-op own brand beers will launch with Winter Ruby Ale, 500ml and will be on shelf under the Summer Pale Ale is launched in March 2020. In a market first, the Co-op buying team worked closely with Robinsons' Head Brewer, Martyn Weeks, to launch a rotating range of own label beer styles, designed to complement different seasons throughout the year.
Origin
Unknown
Journal Title
Ibp October 2019 20
Sector
Packaging Abstracts
Class
PA 1629