Scottish & Newcaslte UK has launched Scrumpy Jack in a 50cl bottle in a bid to cash in on the surge in sales of cider in glass bottles. Scrumpy had been available in 27.5cl bottles & 50cl cans. The move into a 50cl bottle aims to position the cider as an alternative to premium bottled sales. Brand manager Graham Scobie said: "Scrumpy Jack has enjoyed record sales as premium cider has taken its place at dinner tables and social occasions."
Origin
Unknown
Journal Title
Off Licence News 10 November 2006 6
Sector
Packaging Abstracts
Class
PA 78